Western Europe and the United States seem to be very similar in terms of culture. However, there are some key points that could violate an agreement with an American. Here are ten tips for communicating if you are planning or doing business with Americans.

1. Results are important in states. If you are in business or applying for a new job, do not forget to sell yourself and sell your services. Modesty will not give you new professional contacts or work.

2. The United States is an individualistic culture, not a group culture. Therefore, heroes are often revered in American culture. Look at the cult status of Steve Jobs in Apple or Mark Zuckerberg on Facebook. Compare this to a more collective culture, such as Japan. How many of you can call the famous Japanese CEO?

3. The United States is a short-term culture, unlike Germany or China. In other words, the results of this year have been important for more than 10 years, so short-term strategies are more important than long-term ones.

4. In general, Americans are more direct than the British, but more indirect than the Dutch. This is somehow connected with the saying “time is money”. In the end, it is a results-oriented country.

5. In some cultures based on consensus, such as the Netherlands, the opinions of staff are evaluated and should be given and heard. In American culture there is often an open forum for discussion, but in the end, it is the boss who makes the decision and is responsible for the decision. So, if you meet an American boss, do not be surprised if he decides not to consult the rest of the team.

6. Unlike Scandinavian or Japanese culture, American culture is not often familiar with silence. So discuss or let your American colleague know what you think about what he says. If not, he may think that you do not understand or disagree.

7. In the American culture, generals are valued more than specialists. So do not be surprised if your financial colleague studied medieval English literature, but now the computer business is working. In the United States, the results and experience matter less than your background, age, and relationship.

8. American culture is familiar with uncertainty. For example, the agenda of the meeting is the starting point for discussion and, for example, does not need to be discussed, as in other countries. Germany. This ease with uncertainty means that flexibility and adaptability to constant changes in the United States are assessed.

9. Working hours in the United States are generally longer than in Europe, so breakfast at 7 am may be common for business meals at 8 pm on the same day. Americans also take less days off than Europeans.

10. If an American asks you: “How are you?”, Just say “Thank you, what are you?” Even if you feel bad, because your dog has just died. Do not feel that an American is dishonest if he asks you; “How are you?” It’s just welcome.

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Western Europe and the United States seem to be very similar in terms of culture. However, there are some key points that could violate an agreement with an American. Here are ten tips for communicating if you are planning or doing business with Americans. 1. Results are important in states....